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David Cook: The Conspiracy Theories Continue!
After this weekend's hubbub over David Cook's Analog Heart
topping Amazon's digital-download chart—then getting
mysteriously pulled from the store—I was sure that
the album would be somewhere in the lower reaches of SoundScan's
Digital Albums Chart, a 50-album list that is rounded out
this week by the 1,700-units-sold Bloodrunk by Children Of
Bodom. Doesn't 1,700 downloads seem like a low-enough bar
for an album that's No. 1 on a major download site's chart
to leap over? Apparently not; Analog Heart isn't there. But
why? I have two plausible reasons!
1. Being top dog on Amazon MP3 may not mean all that much.
Sure, it's getting a lot of good press for attracting non-iTunes
users to its DRM-free fold, with the NPD group saying that
its "distant No. 2" status means that it's got
about a tenth of iTunes' market share—so the album's
sales may have been in the three-digit range, if that.
2. In the interest of keeping the real feelings of the voting
public secret, the Idol producers lobbied Amazon to keep
a lid on Analog Heart's SoundScan data. Obviously the more
interesting theory, and somewhat plausible because this is
a tack that the powers that be have taken with all the iTunes
releases of the contestants' performances—a bit of
secrecy that has resulted in Idol superfan/rickey.org proprietor
Rickey figuring out which songs were selling through a lengthy
process involving iMix-making. Could their reach extend to
a company that they don't have a promotional relationship
with?
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